CITIZEN is a world-leading Japanese watch brand celebrated for its innovation, craftsmanship, and commitment to sustainability. Since 1918, Citizen has pushed the boundaries of watchmaking with groundbreaking technologies like Eco-Drive, which powers watches using any light source—eliminating the need for batteries. Blending precision engineering, elegant design, and environmental consciousness, Citizen creates timepieces that embody reliability and refined style. With a mission to inspire a better, more sustainable world, Citizen continues to prove that “Better Starts Now.”